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ATOM4 Reasons you should know who is visiting your website
Posted about 1 month ago by Caspar
12/09/2008
4 Reasons you should know who is visiting your website. Many businesses still rely on services like Google Analytics to track activity on their website. While such top-level analytics play a role in the online marketing mix, they do not offer the type of detailed, qualitative data that tells you which companies have been viewing your website and what they might be interested in buying. Caspar Craven, Co-Founder and Director of Trovus, makes a case on why SMEs should know who's visiting their website - and how this valuable knowledge can turn browsers into buyers and interest into real revenue. ...
Trovus Launches Revelations
Posted about 1 month ago by Caspar
09/09/2008
Trovus has now launched a new product - Trovus Revelations which helps organisations identify who has been visiting your website and why.For more information on the b2b web marketing intelligence from Trovus Revelations, see the new Trovus site.
tax for entrepreneurs
Posted about 1 month ago by Caspar
19/08/2008
Just back from meeting one of our clients, RM2 who set up employee share schemes for companies - as a former accountant you'd think that being on top of the most efficient tax schemes would be second nature, but from talking to Colin and Geoff you realise just how quickly your knowledge goes out of date. For all those web entrepreneurs out there, its probably something worth thinking about - the Inland Revenue isnt especially web2.0, but you can be savvy and work out the best way to maximise your gains when your social networking project turns into the next Bebo or Facebook.
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